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DETROIT – In 2011 alone, the Apple App Store reported more than 100 million downloads to phones and iPads. Just as consumers embrace hand-held technology, studies show they want the same smart technology in their vehicles. Buick’s new eAssist Fuel Efficiency smartphone games seek to connect the two.
DETROIT – Buick today introduced the all-new 2013 Encore – a luxury small crossover that delivers Buick’s signature style, interior acoustic refinement and collection of luxury amenities in a maneuverable, versatile and efficient package.
DETROIT – Buick and the General Motors Foundation today announced an expansion of the 2012 Buick Achievers Scholarship Program to include current undergraduate students, as well as high school seniors and graduates, for the 2012-13 school year
DETROIT – Winners in this year’s collegiate football bowl games will be well documented, but off-the-field victories earned by campus champions often are more impactful yet rarely get the same attention.
DETROIT – With the depths of winter weather approaching, the Farmer’s Almanac predicts lower-than-normal temperatures chilling New England, the Midwest, and the Southwest. For many drivers that means frigid upholstery, icy windows, and the fear of being let stranded on a snowy roadside.
DETROIT – The all-new Buick Verano, with its 10 standard air bags, is an Insurance Institute for Highway Safety Top Safety Pick for 2012, and completes a sweep of Buick cars and crossovers earning the designation.
DETROIT – Buick today confirmed the introduction of the 2013 Encore, an all-new, versatile five-passenger crossover set to debut at the 2012 North American International Auto Show in Detroit.
NEW YORK – Buick will present the largest WIRED Store ever to Times Square this holiday season, with more than 10,000 square feet devoted to consumer gadgets and advanced technology displays, including a Human Wind Tunnel.
LOS ANGELES – When designers set out to capture the essence of Buick luxury for the LaCrosse GL concept vehicle, they looked to the fine cuisine, heirloom objects and enriching experiences the brand’s customers savor. The design study is on display at the L.A. Auto Show through Nov. 17.
DETROIT – Buick and Harman Kardon gave indie power pop band Hellogoodbye two days to create a new song inspired by a Las Vegas road trip taken in a Buick Regal Turbo sport sedan. The short film “One from the Road” captures the band writing, recording and road testing “Killing Time,” which is available as a free download at Facebook.com/Buick.
