Buick today was recognized in the J.D. Power 2016 Vehicle Dependability StudySM (VDS), coming in third overall with the Buick Verano outperforming every other model as the industry’s most dependable vehicle.
Buick’s first-ever Super Bowl ad will bring the brand’s award-winning “Experience the New Buick” campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers’ false perceptions of the brand.
– The Buick Avista concept today won The Detroit News’ Reader’s Choice award for “Best Future Concept,” just days after it received the EyesOn Design Award for Design Excellence – Concept Car at the North American International Auto Show.
Ahead of its public debut at the North American International Auto Show, Buick today revealed the Avista concept – a 2+2 coupe that pushes the brand’s contemporary design ethos and rekindles its historic performance roots.
Performance has been part of Buick’s DNA since its earliest days, when stripped-down chassis and powerful Buick engines pushed the pioneers of motorsports to victory. Racing success helped forge the brand’s reputation for durability. Now, more than a century later, that legacy of performance complements the refinement for which Buick has always been known.
The 2016 Envision is an all-new luxury compact crossover with segment-challenging driving dynamics, advanced technology, connectivity and Buick’s trademark interior acoustics. It is a global vehicle, designed from the ground up as a Buick luxury compact crossover. It goes on sale in the U.S. in the second quarter of 2016.