Buick’s first-ever Super Bowl ad will bring the brand’s award-winning “Experience the New Buick” campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers’ false perceptions of the brand.
– The Buick Avista concept today won The Detroit News’ Reader’s Choice award for “Best Future Concept,” just days after it received the EyesOn Design Award for Design Excellence – Concept Car at the North American International Auto Show.
Ahead of its public debut at the North American International Auto Show, Buick today revealed the Avista concept – a 2+2 coupe that pushes the brand’s contemporary design ethos and rekindles its historic performance roots.
Performance has been part of Buick’s DNA since its earliest days, when stripped-down chassis and powerful Buick engines pushed the pioneers of motorsports to victory. Racing success helped forge the brand’s reputation for durability. Now, more than a century later, that legacy of performance complements the refinement for which Buick has always been known.
The 2016 Envision is an all-new luxury compact crossover with segment-challenging driving dynamics, advanced technology, connectivity and Buick’s trademark interior acoustics. It is a global vehicle, designed from the ground up as a Buick luxury compact crossover. It goes on sale in the U.S. in the second quarter of 2016.
The all-new 2017 Buick LaCrosse introduces the new face of Buick, influenced by the dramatic cues of the award-winning Avenir concept unveiled at the 2015 North American International Auto Show in Detroit and inspired by a Buick concept from the mid-20th century.