Buick’s all-new Avenir concept, introduced today ahead of the North American International Auto Show, advances a legacy of progressive concepts that stretches back to the 1938 Buick Y-Job, the industry’s original concept vehicle.
Buick delivered nearly 1.2 million vehicles in China, the United States, Canada and Mexico in 2014, marking the second consecutive sales record for the most Buicks sold in a single year in the brand’s 111-year history.
A frozen computer is frustrating, but a frozen touchscreen in an automobile is a much bigger deal. That’s why engineers push the touchscreen buttons on the Buick IntelliLink infotainment system more than 2 million times every week, ensuring it consistently responds to user commands.
Holiday shopping may hinge on Black Friday, but Buick retailers kept busy throughout November. Sales to individual customers rose 13.8 percent year over year, while total sales increased by 27 percent, combining to result in Buick’s best November since 2003.
Powered by sales of the Encore compact SUV, Buick reported its best October sales results since 2003. With nearly 51 percent of its buyers new to the brand, the Encore is at the forefront of Buick’s growth. Compared to last year, Buick’s retail sales increased 4 percent year over year, while total sales increased 8 percent.
The refined ride quality and quiet cabin in the 2015 Buick Verano start closer to the ground than extensive insulation and a well-tuned chassis. Down where the rubber meets the road, engineers tuned and refined the Verano’s tires for reduced noise and a comfortable ride.
Buick hopes to help 100 communities across the country offset the rising costs of after-school programs and reduce local deficits with “Drive For Your Students” – a test-drive initiative that partners Buick dealerships with public high schools.