A Tradition of Innovation

Since its inception in 1903 when David Dunbar Buick incorporated the Buick Motor Company, the Buick line has been built around a proud history of producing precision automobiles. In fact, the overhead valve engine (later advertised by Buick as the valve-in-head engine) was the innovative base from which the Buick success story was created.

Soon Buick became the largest carmaker in America and the base for the newly created General Motors Corporation. From the overhead valve engine — which earned an unsurpassed early reputation in competition around the world — to innovations like Buick's sweepspears, hardtops, portholes, and muscle cars, Buick was instrumental in pioneering the modern car industry. Classics like the Electra, Grand National, Skylark, and Roadmaster have become icons of American culture.

Now more than 100 years old, Buick is continuing in its long tradition of excellence by offering three truly innovative vehicles that are among the most beautiful on the road today. It all starts with Enclave—the finest luxury crossover ever. Next, there's Lucerne, which defines sophisticated luxury. And then there's LaCrosse, which proudly boasts distinctive styling and athletic drivability. Together they make up the new generation of Buick, sharing meticulously crafted elegance, stunning technological innovations, and reassuring comfort and safety.