DETROIT – Supermodel Marisa Miller hits the airwaves in the latest Buick commercial in a campaign that so far has featured basketball player Shaquille O’Neal being impressed by the LaCrosse luxury sedan’s legroom and actor Ving Rhames using his mastery of intimidation to benefit from the new Experience Buick lease option.
DETROIT – In the design world, improving a successful product can be a bigger challenge than starting with a clean sheet. The Buick Enclave, the industry’s top-selling three-row luxury crossover, also carries the weight of being the originator of the brand’s current design philosophy.
NEW ORLEANS – As the nation’s top men’s basketball teams competed for an NCAA title earlier this month, participants in the Buick Arena at the Ernest N. Morial Convention Center in New Orleans were shooting for a different record book. A total of 422 basketball fans completed the world’s largest game of “Knockout.”
DETROIT – Buick Verano sales continue to trend upward, with nearly 2,500 sold in March, the luxury sedan’s best month yet. Early trends show the Verano is bringing new types of customers to the Buick brand.
NEW YORK – Buick today introduced the new 2013 Enclave, an evolution of the industry’s best-selling three-row luxury crossover. It offers new styling, new safety technologies, in-vehicle connectivity and a more refined driving experience.
DETROIT– The Buick Achievers Scholarship Program announced today the first four of its 100 National award winners for 2012, including the first current undergraduate recipient of a Buick Achievers Award under a new program expansion..
DETROIT – As college basketball fans create their perfect bracket sheets, Buick, the NCAA partner of human achievement, launched its own busy month of March at General Motors headquarters on Monday, donating more than 300 pairs of shoes to needy children.
DETROIT – Buick Verano sales continue to grow quickly three months into its public life. On March 11, the new luxury sedan will get the “Celebrity Apprentice” treatment when it is the subject of teams competing to create a consumer launch event.