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Exceptional by design

Exceptional by design is inspired by Buick’s attention to detail, reflecting the impeccable sculptural form and beautiful aesthetic philosophy of our brand and product. 

Ushering in a new era, “Exceptional by design” embodies our new design language. With a bold face, innovative proportions, and beautifully sculpted surfaces, our vehicle forms are derived organically, inspired by nature, and possessing a timelessness that is pleasing to the eye.


Accompanied by thoughtful technologies, intuitive luxuries, and precise driving experiences, Buick provides an immersive and effortless sensory experience for our customers.


Our philosophy is to elevate the beauty in every moment. Our sophisticated, modern, and timeless essence is created for the senses – one must see it, touch it, and feel it to understand.


We invite you to discover all that is new, innovative, and above all, exceptional in a Buick.