SEE HER GREATNESS

As a longtime partner of the NCAA®, Buick celebrates the achievements of all athletes. However, while over 40% of athletes are women, they get less than 10% of the media coverage.¹ Our mission is to help increase women’s visibility in sports by encouraging viewership, supporting initiatives that drive equity and inclusion, and creating platforms for women to have meaningful conversations about the issues that face them.

IN HER WORDS

Get an insider’s look at March Madness^® as we take you behind the scenes with some of the best women athletes on the court.

ALIYAH BOSTON

CAMERON BRINK

CAITLIN CLARK

AZZI FUDD

KIKI RICE

GET INSIDE THE HUDDLE

In these videos, you’ll find some of the most inspiring stories in women’s sports today. Through our collaboration with TOGETHXR, the media and commerce company started by Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird, the Buick Huddle is a special way for us to connect fans with legendary women athletes.

Watch interviews, Q&A sessions and more featuring notable athletes, coaches and teams from around the NCAA®. That’s just the warm-up. To see these Huddles in their entirety, visit our YouTube channel.

TRACK & FIELD HUDDLE

Brooke Baldwin with Valerie Allman and Dalilah Muhammad

SOFTBALL HUDDLE

Brooke Baldwin with Jennie Finch and Amanda Chidester

BEACH VOLLEYBALL HUDDLE

Brooke Baldwin with Misty May-Treanor and Alix Klineman

SEE EXTENDED CUTS

#SEEHERGREATNESS CHALLENGE

Get into the March Madness® spirit and share your own moments of greatness. Post a video of your trick-shots, speed, strength or other impressive feats on TikTok using #SeeHerGreatness.

#SEEHERGREATNESS CHALLENGE

Get into the March Madness® spirit and share your own moments of greatness. Post a video of your trick-shots, speed, strength or other impressive feats on TikTok using #SeeHerGreatness.

A Woman Basketball Player with her back to the shot in the tunnel with text Overlay saying "#Seehergreatness"

EXPANDING THE CONVERSATION

Listen to a powerful discussion with women’s sports media expert, Dr. Cheryl Cooky, alongside Buick VP of Marketing Molly Peck. Behind every drive for change is meaningful conversation, individual effort, and support from the community. See how Buick, fans, and experts like Dr. Cooky are helping to increase women’s visibility in sports.

EXPANDING THE CONVERSATION

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