SEE HER GREATNESS

Buick Proud Partner of NCAA

As a longtime partner of the NCAA®, Buick celebrates the achievements of all athletes. However, while over 40% of athletes are women, they get less than 10% of the media coverage.1 Being the brand with the largest percent share of female buyers,2 our mission is to help increase women’s visibility in sports by encouraging viewership, supporting initiatives that drive equity, and creating platforms for women to have meaningful conversations about the issues that face them.

BRINGING HER GREATNESS TO CENTER STAGE


BASKETBALL

See Arike Ogunbowale’s buzzer beater in the 2018 NCAA® Women’s National Championship basketball game between the Notre Dame Fighting Irish and the Mississippi State Bulldogs.

HOCKEY

See Elizabeth Giguere’s thrilling overtime goal in the 2018 NCAA® Women's Ice Hockey National Championship between the Clarkson Golden Knights and the Colgate Raiders.

SWIMMING

See Missy Franklin of Cal smash her own NCAA® and American records in the 200-freestyle race at the 2015 NCAA Swimming & Diving Championships.

BUICK HUDDLE


GET INSIDE THE HUDDLE

Get inside the Buick Huddle to find the most inspiring stories in women’s sports today. Through our collaboration with TOGETHXR, the media and commerce company started by Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird, the Buick Huddle is a new and special way for us to connect fans with legendary women athletes.

Watch live interviews, Q&A sessions and more featuring notable athletes, coaches and teams from around the NCAA®.

That’s just the warm-up. To see these Huddles in their entirety, visit our YouTube channel.

LIVE EVENT SCHEDULE

Be the first in-the-know by catching these Buick Huddles in person.

EVENT

DATE

LOCATION

2022 Women’s Softball College World Series

6/2 – 6/8

Oklahoma City, OK

2022 Men’s/Women’s Track and Field

6/11

Eugene, OR

2022 Women’s Soccer College Cup

12/4

Cary, NC

2022 Women’s Volleyball

12/17

Omaha, NE

EXPANDING THE CONVERSATION

Listen to a powerful discussion with women’s sports media expert, Dr. Cheryl Cooky, alongside Buick VP of Marketing Molly Peck. Behind every drive for change is meaningful conversation, individual effort, and support from the community. See how Buick, fans, and experts like Dr. Cooky are helping to increase women’s visibility in sports.

S(YOU)V

At the heart of every Buick SUV is you.

1Source: Cheryl Cooky, Ph.D. Purdue University.

2Source: Based on 2021 CYE IHS Markit (now part of S&P Global) new personal U.S. light vehicle (GVW U, 1-3) registrations.

  • The Manufacturer’s Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Buick vehicles’ destination freight charges.

  • EPA estimated MPG 25 city, 30 highway FWD.

  • Cargo and load capacity limited by weight and distribution.

  • EPA estimated.

  • Functionality varies by model. Full functionality requires compatible Bluetooth® and smartphone, and USB connectivity for some devices.

  • EPA estimated MPG 30 city, 32 highway 1.3L engine FWD.

  • Buick Driver Confidence: Automatic Emergency Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, Front Pedestrian Braking, Following Distance Indicator and IntelliBeam. Read the vehicle Owner’s Manual for more important feature limitations and information.

  • Vehicle user interface is a product of Google and its terms and privacy statements apply. To use Android Auto on your car display, you’ll need an Android phone running Android 6 or higher, an active data plan, and the Android Auto app. Google, Android and Android Auto are trademarks of Google LLC.

  • Vehicle user interface is a product of Apple® and its terms and privacy statements apply. Requires compatible iPhone® and data plan rates apply. Apple CarPlay, Siri, iPhone and Apple Music are trademarks of Apple, Inc., registered in the U.S. and other countries.

  • Safety or driver-assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • With rear seats folded. Cargo and load capacity limited by weight and distribution.

  • Buick Driver Confidence Plus: Automatic Emergency Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, Front Pedestrian Braking, Following Distance Indicator, IntelliBeam, Lane Change Alert with Side Blind Zone Alert, Rear Cross Traffic Alert and Rear Park Assist. Read the vehicle Owner’s Manual for important feature limitations and information.

  • The system wirelessly charges one compatible mobile device. Some phones have built-in wireless charging technology and others require a special adapter/back cover. To check for phone or other device compatibility, click here or consult your carrier.

  • EPA estimated MPG 18 city/26 highway FWD.

  • Requires available Trailering Package. Before you buy a vehicle or use it for trailering, carefully review the trailering section of the Owner’s Manual. The weight of passengers, cargo and options or accessories may reduce the amount you can tow.

  • Vehicle user interface is a product of Google and its terms and privacy statements apply. To use Android Auto on your car display, you’ll need an Android phone running Android 6 or higher, an active data plan, and the Android Auto app. Google, Android and Android Auto are trademarks of Google LLC.

  • Bose is a registered trademark of the Bose Corporation in the U.S. and other countries.

  • EPA estimated FWD model.

  • Before you buy a vehicle or use it for trailering, carefully review the trailering section of the Owner’s Manual. The weight of passengers, cargo and options or accessories may reduce the amount you can tow.

  • Preproduction model shown throughout. Actual Production model may vary.

|