SEE HER GREATNESS

Buick Proud Partner of NCAA

As a longtime partner of the NCAA®, Buick celebrates the achievements of all athletes. However, while over 40% of athletes are women, they get less than 10% of the media coverage.1 Being the brand with the largest percent share of female buyers,2 our mission is to help increase women’s visibility in sports by encouraging viewership, supporting initiatives that drive equity, and creating platforms for women to have meaningful conversations about the issues that face them.

BUICK HUDDLE


GET INSIDE THE HUDDLE

Inside the Huddle you’ll find some of the most inspiring stories in women’s sports today. Through our collaboration with TOGETHXR, the media and commerce company started by Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird, the Buick Huddle is a new and special way for us to connect fans with legendary women athletes.

Watch interviews, Q&A sessions and more featuring notable athletes, coaches and teams from around the NCAA®. And that’s just the warm-up. To see these Huddles in their entirety, visit our YouTube channel.

TRACK & FIELD HUDDLE | BROOKE BALDWIN WITH VALERIE ALLMAN AND DALILAH MUHAMMAD

SOFTBALL HUDDLE | BROOKE BALDWIN WITH JENNIE FINCH AND AMANDA CHIDESTER

BEACH VOLLEYBALL HUDDLE | BROOKE BALDWIN WITH MISTY MAY-TREANOR AND ALIX KLINEMAN

MARCH MADNESS – DAY 1 HUDDLE | BROOKE BALDWIN WITH SUE BIRD AND AARI MCDONALD

MARCH MADNESS – DAY 2 HUDDLE | BROOKE BALDWIN WITH BREANNA STEWART

SOCCER HUDDLE | JULIE FOUDY WITH TIERNA DAVIDSON AND SOFIA HUERTA

VOLLEYBALL HUDDLE | LACHINA ROBINSON WITH ALIX KLINEMAN

LIVE EVENT SCHEDULE

Be the first in-the-know by catching these Buick Huddles in person.

EVENT

DATE

LOCATION

2022 Women’s Soccer College Cup

12/4

Cary, NC

2022 Women’s Volleyball

12/17

Omaha, NE

BRINGING HER GREATNESS TO CENTER STAGE


BASKETBALL

See Arike Ogunbowale’s buzzer beater in the 2018 NCAA® Women’s National Championship basketball game between the Notre Dame Fighting Irish and the Mississippi State Bulldogs.

HOCKEY

See Elizabeth Giguere’s thrilling overtime goal in the 2018 NCAA® Women's Ice Hockey National Championship between the Clarkson Golden Knights and the Colgate Raiders.

SWIMMING

See Missy Franklin of Cal smash her own NCAA® and American records in the 200-freestyle race at the 2015 NCAA Swimming & Diving Championships.

EXPANDING THE CONVERSATION

Listen to a powerful discussion with women’s sports media expert, Dr. Cheryl Cooky, alongside Buick VP of Marketing Molly Peck. Behind every drive for change is meaningful conversation, individual effort, and support from the community. See how Buick, fans, and experts like Dr. Cooky are helping to increase women’s visibility in sports.

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THAT'S BUILT AROUND YOU

AWARD WINNING
QUALITY THAT'S BUILT
AROUND YOU

AWARD WINNING
QUALITY THAT'S BUILT
AROUND YOU

#1 Overall Brand for New Vehicle Quality

#1 Overall Brand for
New Vehicle Quality

Based on 2022 Buick models. For J.D. Power 2022 U.S. award information, visit jdpower.com/awards. Some features shown may have limited, late or no availability. See dealer for feature availability.

Based on 2022 Buick models. For J.D. Power 2022 U.S. award information, visit jdpower.com/awards. Some features shown may have limited, late or no availability. See dealer for feature availability.

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1Source: Cheryl Cooky, Ph.D. Purdue University.

2Source: Based on 2021 CYE IHS Markit (now part of S&P Global) new personal U.S. light vehicle (GVW U, 1-3) registrations.