SEE HER GREATNESS
As a longtime partner of the NCAA®, Buick celebrates the achievements of all athletes. However, while over 40% of athletes are women, they get less than 10% of the media coverage.1 Being the brand with the largest percent share of female buyers,2 our mission is to help increase women’s visibility in sports by encouraging viewership, supporting initiatives that drive equity, and creating platforms for women to have meaningful conversations about the issues that face them.
BRINGING HER GREATNESS TO CENTER STAGE
See Arike Ogunbowale’s buzzer beater in the 2018 NCAA® Women’s National Championship basketball game between the Notre Dame Fighting Irish and the Mississippi State Bulldogs.
See Elizabeth Giguere’s thrilling overtime goal in the 2018 NCAA® Women's Ice Hockey National Championship between the Clarkson Golden Knights and the Colgate Raiders.
See Missy Franklin of Cal smash her own NCAA® and American records in the 200-freestyle race at the 2015 NCAA Swimming & Diving Championships.
GET INSIDE THE HUDDLE
Get inside the Buick Huddle to find the most inspiring stories in women’s sports today. Through our collaboration with TOGETHXR, the media and commerce company started by Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird, the Buick Huddle is a new and special way for us to connect fans with legendary women athletes.
Watch live interviews, Q&A sessions and more featuring notable athletes, coaches and teams from around the NCAA®.
That’s just the warm-up. To see these Huddles in their entirety, visit our YouTube channel.
LIVE EVENT SCHEDULE
Be the first in-the-know by catching these Buick Huddles in person.
2022 Women’s Softball College World Series
6/2 – 6/8
Oklahoma City, OK
2022 Men’s/Women’s Track and Field
2022 Women’s Soccer College Cup
2022 Women’s Volleyball
EXPANDING THE CONVERSATION
Listen to a powerful discussion with women’s sports media expert, Dr. Cheryl Cooky, alongside Buick VP of Marketing Molly Peck. Behind every drive for change is meaningful conversation, individual effort, and support from the community. See how Buick, fans, and experts like Dr. Cooky are helping to increase women’s visibility in sports.
1Source: Cheryl Cooky, Ph.D. Purdue University.
2Source: Based on 2021 CYE IHS Markit (now part of S&P Global) new personal U.S. light vehicle (GVW U, 1-3) registrations.