SEE HER GREATNESS
As a longtime partner of the NCAA®, Buick celebrates the achievements of all athletes. However, while over 40% of athletes are women, they get less than 10% of the media coverage.1 Being the brand with the largest percent share of female buyers,2 our mission is to help increase women’s visibility in sports by encouraging viewership, supporting initiatives that drive equity, and creating platforms for women to have meaningful conversations about the issues that face them.
BUICK HUDDLE

GET INSIDE THE HUDDLE
Inside the Huddle you’ll find some of the most inspiring stories in women’s sports today. Through our collaboration with TOGETHXR, the media and commerce company started by Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird, the Buick Huddle is a new and special way for us to connect fans with legendary women athletes.
Watch interviews, Q&A sessions and more featuring notable athletes, coaches and teams from around the NCAA®. And that’s just the warm-up. To see these Huddles in their entirety, visit our YouTube channel.
TRACK & FIELD HUDDLE | BROOKE BALDWIN WITH VALERIE ALLMAN AND DALILAH MUHAMMAD
SOFTBALL HUDDLE | BROOKE BALDWIN WITH JENNIE FINCH AND AMANDA CHIDESTER
BEACH VOLLEYBALL HUDDLE | BROOKE BALDWIN WITH MISTY MAY-TREANOR AND ALIX KLINEMAN
MARCH MADNESS – DAY 1 HUDDLE | BROOKE BALDWIN WITH SUE BIRD AND AARI MCDONALD
MARCH MADNESS – DAY 2 HUDDLE | BROOKE BALDWIN WITH BREANNA STEWART
SOCCER HUDDLE | JULIE FOUDY WITH TIERNA DAVIDSON AND SOFIA HUERTA
VOLLEYBALL HUDDLE | LACHINA ROBINSON WITH ALIX KLINEMAN
COLLEGE CUP HUDDLE | ASHLYN HARRIS AND SYDNEY LEROUX
BRINGING HER GREATNESS TO CENTER STAGE
EXPANDING THE CONVERSATION
Listen to a powerful discussion with women’s sports media expert, Dr. Cheryl Cooky, alongside Buick VP of Marketing Molly Peck. Behind every drive for change is meaningful conversation, individual effort, and support from the community. See how Buick, fans, and experts like Dr. Cooky are helping to increase women’s visibility in sports.