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Buick discount programs

Receive savings on eligible Buick vehicles

Buick is pleased to provide discounts on select vehicles to eligible affiliates of GM, military personnel, and first responders. Our Buick discounts are just one way of saying thank you for all that you do. 

GM discounts

GM family first

Employees and eligible family members can purchase or lease select new Buick vehicles* at our Employee Discount Price — a special discounted price* below the MSRP. Combine this discount with most current offers for an even better deal.

Supplier Discount

Eligible employees of GM Supplier companies can get great savings on select new Buick vehicles* with our Supplier Discount.* Combine with most current offers for an even better deal.

Dealership employee discount 

Eligible GM dealership employees can receive the same savings* our GM employees receive on select new Buick vehicles.* Maximize your savings by combining your discount with most current offers.

Appreciation programs

First Responders

The GM First Responder Program* provides savings on eligible Buick vehicles* to paid or volunteer Firefighters, Police — including Police Officers, Sheriffs, Sheriff’s Deputies, Correctional Officers, State Troopers and Federal Law Enforcement Officers — EMTs, Paramedics and 911 Dispatchers. Combine with most current offers for an even better deal.


Active-duty members, reservists, National Guard members, all veterans and retirees (as well as their spouse) of the U.S. Army, Navy, Air Force, Marine Corps and Coast Guard can save on eligible Buick vehicles* with the GM Military Program* Combine with most current offers for an even better deal.

Next steps

Your safety is very important to us. If you want to determine whether or not there is a recall on your current vehicle or on a vehicle you are considering buying, visit or call 888-327-4236.

The Manufacturer’s Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Buick vehicles’ destination freight charges.