Buick not only strives to enthuse owners with our lineup of stylish, tech-savvy vehicles, we also aim to provide a premium customer experience before, during and after your purchase.

Part of that commitment recently was recognized when J.D. Power cited Buick for delivering the #1 Sales Experience among Mass Market Brands  in its 2023 U.S. Sales Satisfaction Index (SSI) Study. This marks the second year in a row that Buick was named the top mainstream brand. 

For 38 years, the J.D. Power U.S. SSI Study has measured satisfaction with the sales experience among new-vehicle buyers and rejecters who shop a dealership and purchase elsewhere.

Buick registered 824 points (based on a 1,000-point scale) to receive top overall honors in the Mass Market segment. Among the individual areas of measurement, Buick was cited as the best brand in the Dealership Facility, Dealer Personnel and Working Out the Deal categories.

As a trusted symbol of the Voice of the Customer, J.D. Power recognizes the highest-performing companies with its benchmarking studies, including those that measure customer interactions with automotive brands and products. Visit  jdpower.com/awards  to learn more about this Buick recognition. 

is based on six factors (in order of importance with approximate percentages): Delivery Process (26%) Dealer Personnel (24%) Working Out the Deal (19%) Paperwork Completion (18%) Dealership Facility (10%) Dealership Website (4%) 

is based on five factors (in order of importance with approximate percentages):

Salesperson (40%) Price (23%) Facility (14%) Variety of Inventory (11%) Negotiation (11%)