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Discover everything Buick has to offer

Buick is committed to delivering an extraordinary driving experience for every customer. Our vehicles are crafted to exceed the conventional, offering a sanctuary of luxury and advanced technology that is exceptional by design.

Exceptional by design

We aspire to elevate the beauty in every moment, perfectly embodied in just three words: “Exceptional by design.” These words capture our curated commitment to sculptural beauty and luxurious experiences, accompanied by thoughtful technologies, intuitive luxuries, and precise driving experiences to provide an immersive and effortless sensory experience for customers.

Purpose-driven design

From the QuietTuning® tech in the cabin to the available power rear liftgate that bridges beauty and function, every detail is designed to fit your life.

Signature impressions

Every Buick in the lineup combines a poised, ready-to-pounce stance, which includes design elements from our Wildcat concept,* like the shark-nose front and low grille. And it all comes with connectivity and innovation wrapped in a head-turning package.

Light up the road in style

Available Reverse Check Signature Headlamps not only boast a stunning design, but with standard IntelliBeam technology,* your high beams activate automatically at night, enhancing visibility without hassle.

A home away from home

As you drive, the available 11" Diagonal Infotainment Screen, combined with an available 8" diagonal Driver Information Center, offers a sleek and unified interface.

A spirited heritage

Our iconic tri-shield insignia proudly commands attention on every Buick, symbolizing the exceptional craftsmanship that awaits within.

Distinctive architecture

Subtle sculptural lines flow from front to rear, an eye-catching motif that teases the athletic driving performance that awaits.

Seamless technology

Thoughtful integrations help you stay safe and connected to your world, even when you’re on the go.

Advanced Safety

Whether you’re flying solo, handling carpool duties or allowing your teen to get behind the wheel, innovative in-vehicle safety features* can help raise your confidence level. Available systems like Automatic Emergency Braking,* Lane Change Alert with Side Blind Zone Alert,* and Rear Cross Traffic Alert* help you stay aware of the road around you.

Stay connected on your journey

No matter your destination, your Buick offers cutting-edge technologies designed to streamline your life in and outside the vehicle. With available OnStar plans, you can use the Buick infotainment system*, with available Alexa built-in*, and the myBuick mobile app* to take your vehicle ownership to the next level.

QuietTuning®

Escape into the calming bliss of a cabin where conversations can flourish, thanks to QuietTuning technology.

11" infotainment screen

Buick’s new available 11" diagonal infotainment screen plus an 8" diagonal Driver Information Center helps to make important information not just available, but easily accessible.

Connected Teen Driver

Connected Teen Driver* helps encourage better driving habits for teens by providing an in-vehicle report card. It also activates certain safety systems when a Connected Teen Driver designated key fob is used and mutes the radio until the front-seat occupants fasten their seat belts.

Timeless sophistication

Blending effortless design with modern amenities, Buick transports you with elegance and finesse.

Premium materials and attention to detail

Premium materials and attention to detail like distinctive stitching, warm wood tones and brushed chrome accents make Buick feel like a perfect sanctuary.

Premium Bose audio system

With the available premium Bose* audio system, every song, podcast and audiobook is heard with exceptional clarity, so you won’t miss a beat during any of your outings.

Available massaging front seating

With first-class seating, Avenir delivers home away from home perfection. Available massaging front seats are sculpted to deliver the optimum amount of comfort and support.

Available air ionizer

Avenir's available cabin air ionizer not only helps maintain a fresh atmosphere for you and your passengers, but also monitors the quality of the cabin air.

Available ambient cabin lighting

Available ambient cabin lighting helps you indulge in the perfect atmosphere for reaching your next destination.

Spirited performance

Discover the dynamic handling of a vehicle that is designed to respond to the road — and your control.

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Available all-wheel drive

To enhance traction, the available intelligent All-Wheel Drive* system automatically distributes power to the wheels, whether it’s in dry or slippery conditions.

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Powerful, responsive engines

Whether it’s the 3.6L V6 engine of the Enclave ST or the 1.3L Turbo of the Encore GX ST, you’ll enjoy a captivating driving experience.

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Sport Touring

Rediscover the joy of driving with the Sport Touring line. Every ST features distinctive touches and dark-finish accents, bringing even more excitement to every outing. 

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