REESE’S BOOK CLUB IN-VEHICLE APP
TURN EVERY DRIVE INTO A GREAT STORY
Buick is proud to announce a first-of-its-kind collaboration with Hello Sunshine, the media company founded by Reese Witherspoon that’s changing the narrative for women. Together, we’ve created the Buick-exclusive Reese’s Book Club In-Vehicle App,† powered by Audiobooks.com. See how easy it is to get started with step-by-step instructions from Jasmine Guillory, author of book club pick “The Proposal.”
LET’S GET STARTED
The Reese’s Book Club In-Vehicle App is built into select Buick Infotainment Systems† so you can listen on the go. To get started, watch author Jasmine Guillory (“The Proposal”) set up the app in the New Enclave, or follow the steps below.
Before you start, you’ll need an Audiobooks.com account and a Connected Services† plan with in-vehicle data.
- Press the APPS icon on your Buick Infotainment System, and swipe to find REESE’S BOOK CLUB
- Follow the on-screen instructions to grant permissions and accept terms and conditions
- Press GET STARTED to sign in to your Audiobooks.com account
- Select your book and use an Audiobooks.com credit to purchase, or select a Hello Sunshine podcast
- Listen and enjoy!
GET MONTHLY BOOK PICKS SENT RIGHT TO YOUR PROPERLY EQUIPPED BUICK VEHICLE
STREAM PODCASTS FROM HELLO SUNSHINE IN THE REESE’S BOOK CLUB IN-VEHICLE APP
FINDING AND UPLIFTING NEW STORYTELLERS
Whether you’re curled up on the couch or listening behind the wheel on a long road trip, enticing stories from fresh voices can change your perspective. Reese’s Book Club has driven the discovery of new talent and launched LitUp by Reese’s Book Club, a fellowship that provides five emerging writers with the resources to tell and publish their stories. Underrepresented women writers will be supported to share their craft — and Buick looks forward to being their first audience.
AN INNOVATIVE COLLABORATION
SHIFTING STORYTELLING INTO HIGH GEAR
Like all Hello Sunshine initiatives, the Reese's Book Club In-Vehicle App celebrates women at the center of the story. So it’s only natural that General Motors engaged a female-led team of engineers to develop the app. Led by Daphne Zargar, Sarah Cleveland and Hayley Serr, the team collaborated with Hello Sunshine to create a fully integrated In-Vehicle App — no phone needed.
“I WANT YOUNGER GIRLS TO SEE THERE ARE WOMEN IN TECHNOLOGY POSITIONS. I'VE BEEN A FAN AND I'M FAMILIAR WITH HOW THE WORK COMING OUT OF HELLO SUNSHINE HAS REALLY GIVEN WOMEN OF ALL AGES AND BACKGROUNDS OPPORTUNITIES."
— DAPHNE ZARGAR
Daphne, Global Manager for In-Vehicle Apps and Partner Relations, achieved a personal goal through developing the app.
As the lead coder and developer for the project, Sarah used her extensive experience with other apps to present a fully functioning app to the Hello Sunshine team in just a day.
Hayley, Product Owner for In-Vehicle Apps and Partner Relations, ensured the app complemented Hello Sunshine’s online presence, both in content and aesthetics — including the signature bright yellow color.