DESIGN

Inspiration in Every Detail

When every detail is designed around you, when every tone, texture and technology works in perfect harmony, you design a family of vehicles that’s so imaginative, so refreshingly modern, it commands a closer look.

A FULL SENSORY EXPERIENCE

You’ll notice the difference the moment you enter the cabin. A warm, distinctive quality that rewards your senses and turns every drive into an experience.

Some features shown may have limited, late or no availability. See dealer for feature availability.

Some features shown may have limited, late or no availability. See dealer for feature availability.

Some features shown may have limited, late or no availability. See dealer for feature availability.

AN OASIS OF WARMTH

When outside temperatures drop, available heated front seats and an available heated steering wheel provide a surge of soothing relief.

A BREATH OF FRESH AIR

Breathe easy with innovations you’ll truly appreciate, such as an available in-vehicle air ionizer designed to help keep the air in your cabin cleaner and fresher by reducing pollen, dust and debris. Offered on select models.

A MORE RELAXING DRIVE

Available in select models, massaging, heated and ventilated front seats deliver the type of relaxation typically reserved for the spa.

Some features shown may have limited, late or no availability. See dealer for feature availability.

Some features shown may have limited, late or no availability. See dealer for feature availability.

A QUIET SANCTUARY

Escape into the calming bliss of a cabin where conversations can flourish, thanks to measures engineered to help reduce, block and absorb unwanted noise. Discover how Buick QuietTuningTM technology works.


EXPRESSIVE BEAUTY

Bold, authentic design cues reflect the authenticity of our customers, while creating an acute sense of visual harmony throughout our lineup.

SIGNATURE IMPRESSIONS

Our iconic tri-shield insignia takes center stage on every Buick grille, conveying the caliber of craftsmanship you’ll find inside the vehicle.

ATHLETIC ARCHITECTURE

Subtle sculptural lines flow from front to rear, an eye-catching motif that teases the athletic driving performance that awaits.

Some features shown may have limited, late or no availability. See dealer for feature availability.

REFINED MATERIALS

Revel in an environment of supple, sweeping surfaces, where each tone and texture conveys the highest level of refinement.


DESIGNED WITH PURPOSE

Discreetly integrated into every Buick, purposeful amenities deftly blend beauty and function, while offering conveniences that help you move through life more confidently.

TUNED IN TO YOUR NEEDS

Happiness is in the little things, such as a hands-free power liftgate that lets you access your vehicle's cargo area with a simple swipe of the foot.  Available on select models.

Some features shown may have limited, late or no availability. See dealer for feature availability.

A PLACE FOR EVERYTHING

No cords, no problem.  Power your compatible device while keeping your cabin clutter-free with wireless smartphone charging.  Available on select models.

FLEXIBLE CARGO SPACE

Wherever your adventures take you, there's a Buick with the flexibility and spaciousness you need to go all out.

DESIGNED WITH YOUR BEST LIFE IN MIND

Whether you're an outdoor enthusiast with a big-city appetite or an urban dweller with a pioneer spirit, there's a Buick for every lifestyle.

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  • Heated and ventilated seats are subject to limited availability or may no longer be available. See the window label or a dealer regarding the features on an individual vehicle.

  • Heated steering wheel is subject to limited availability or may no longer be available. See the window label or a dealer regarding the features on an individual vehicle.

  • The system wirelessly charges one compatible mobile device. Some phones have built-in wireless charging technology and others require a special adapter/back cover. To check for phone or other device compatibility, click here or consult your carrier.

  • The Manufacturer’s Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Buick vehicles’ destination freight charges.

  • EPA estimated MPG 25 city, 30 highway FWD.

  • Cargo and load capacity limited by weight and distribution.

  • EPA estimated.

  • Functionality varies by model. Full functionality requires compatible Bluetooth® and smartphone, and USB connectivity for some devices.

  • EPA estimated MPG 30 city, 32 highway 1.3L engine FWD.

  • Buick Driver Confidence: Automatic Emergency Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, Front Pedestrian Braking, Following Distance Indicator and IntelliBeam. Read the vehicle Owner’s Manual for more important feature limitations and information.

  • Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and a compatible Android smartphone. Data plan rates apply. You can check which smartphones are compatible at g.co/androidauto/requirements. Android, Google Play and Android Auto are trademarks of Google LLC.

  • Vehicle user interface is a product of Apple® and its terms and privacy statements apply. Requires compatible iPhone® and data plan rates apply. Apple CarPlay, Siri, iPhone and Apple Music are trademarks of Apple, Inc., registered in the U.S. and other countries.

  • Safety or driver-assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • With rear seats folded. Cargo and load capacity limited by weight and distribution.

  • Buick Driver Confidence Plus: Automatic Emergency Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, Front Pedestrian Braking, Following Distance Indicator, IntelliBeam, Lane Change Alert with Side Blind Zone Alert, Rear Cross Traffic Alert and Rear Park Assist. Read the vehicle Owner’s Manual for important feature limitations and information.

  • EPA estimated MPG 18 city/26 highway FWD.

  • Requires available Trailering Package. Before you buy a vehicle or use it for trailering, carefully review the trailering section of the Owner’s Manual. The weight of passengers, cargo and options or accessories may reduce the amount you can tow.

  • Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and a compatible Android smartphone. Data plan rates apply. You can check which smartphones are compatible at g.co/androidauto/requirements. Android, Google Play and Android Auto are trademarks of Google LLC.

  • Bose® is a registered trademark of the Bose Corporation in the U.S. and other countries.

  • EPA estimated FWD model.

  • Before you buy a vehicle or use it for trailering, carefully review the trailering section of the Owner’s Manual. The weight of passengers, cargo and options or accessories may reduce the amount you can tow.

  • Preproduction model shown throughout. Actual Production model may vary.