DESIGN

Inspiration in Every Detail

When every detail is designed around you, when every tone, texture and technology works in perfect harmony, you design a family of vehicles that’s so imaginative, so refreshingly modern, it commands a closer look.

A FULL SENSORY EXPERIENCE

You’ll notice the difference the moment you enter the cabin. A warm, distinctive quality that rewards your senses and turns every drive into an experience.

^{Some features shown may have limited, late or no availability. See dealer for feature availability.}

^{Some features shown may have limited, late or no availability. See dealer for feature availability.}

Buick Interior with Heated Steering Wheel

AN OASIS OF WARMTH

When outside temperatures drop, available heated front seats^† and an available heated steering wheel^† provide a surge of soothing relief.

^{Some features shown may have limited, late, or no availability. See dealer for feature availability.}

A BREATH OF FRESH AIR

Breathe easy with innovations you’ll truly appreciate, such as an available in-vehicle air ionizer designed to help keep the air in your cabin cleaner and fresher by reducing pollen, dust and debris. Offered on select models.

Buick Massaging, Heated and Ventilated Front Seats

A MORE RELAXING DRIVE

Available in select models, massaging, heated and ventilated front seats deliver the type of relaxation typically reserved for the spa.

^{Some features shown may have limited, late, or no availability. See dealer for feature availability.}

A QUIET SANCTUARY

Escape into the calming bliss of a cabin where conversations can flourish, thanks to measures engineered to help reduce, block and absorb unwanted noise. Discover how Buick QuietTuning^TM technology works.

EXPRESSIVE BEAUTY

Bold, authentic design cues reflect the authenticity of our customers, while creating an acute sense of visual harmony throughout our lineup.

SIGNATURE IMPRESSIONS

Our iconic tri-shield insignia takes center stage on every Buick grille, conveying the caliber of craftsmanship you’ll find inside the vehicle.

2020 Buick Encore GX ST Sport SUV passenger side angle view

ATHLETIC ARCHITECTURE

Subtle sculptural lines flow from front to rear, an eye-catching motif that teases the athletic driving performance that awaits.

^{Some features shown may have limited, late, or no availability. See dealer for feature availability.}

REFINED MATERIALS

Revel in an environment of supple, sweeping surfaces, where each tone and texture conveys the highest level of refinement.

DESIGNED WITH PURPOSE

Discreetly integrated into every Buick, purposeful amenities deftly blend beauty and function, while offering conveniences that help you move through life more confidently.

Man loading cooler into 2020 Buick Encore

2020 Buick Enclave Full-Size SUV with Hands-free Liftgate

TUNED IN TO YOUR NEEDS

Happiness is in the little things, such as a hands-free power liftgate that lets you access your vehicle's cargo area with a simple swipe of the foot. Available on select models.

^{Feature will not function on certain models without dealer retrofit, see dealer for details.}

2020 Buick Interior with wireless smartphone charging

A PLACE FOR EVERYTHING

No cords, no problem. Power your compatible device while keeping your cabin clutter-free with wireless smartphone charging.^† Available on select models.