History & Heritage of Buick | 1961-1980

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HISTORY OF BUICK

1961 – 1980

1961: Latin for “invincible,” the Invicta becomes the centerpiece of Buick’s very first performance line.

1961 – 1980

1961: The Skylark nameplate returns mid-year with a total of 12,683 units produced.

1961 – 1980

1963: Bill Mitchell’s masterpiece, the Riviera, becomes its own model. Some 40,000 units are produced.

1961 – 1980

1965: The Wildcat distinguishes itself from the LeSabre pack with its die-cast grille and bright fender vents.

1961 – 1980

1970: Buick drivers discover a world of options with high-performance package for the Gran Sport — the GSX.

1961 – 1980

1976: Leading the way, a Buick Century was the pace car for the Indy 500 in 1976.

1961 – 1980

1978: Buick introduces a turbo-charged 3.8L V6 — the Turbo Regal Sport Coupe.

HISTORY & HERITAGE

Discover the vehicles and artifacts that make up a Century of GM innovation. View a complete listing of the people who have shaped our past and our present.

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MORE BUICK HISTORY


1941 - 1960 1941 - 1960 hover
1941 - 1960
1981 - PRESENT 1981 - PRESENT hover
1981 - PRESENT

* The Manufacturer’s Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Buick vehicles’ destination freight charges.

  • The Manufacturer’s Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Buick vehicles’ destination freight charges.

  • EPA estimated MPG 25 city, 30 highway FWD.

  • Cargo and load capacity limited by weight and distribution.

  • EPA estimated.

  • Functionality varies by model. Full functionality requires compatible Bluetooth® and smartphone, and USB connectivity for some devices.

  • EPA estimated MPG 30 city, 32 highway 1.3L engine FWD.

  • With cargo area floor lowered and seats folded. Cargo and load capacity limited by weight and distribution.

  • Buick Driver Confidence: Automatic Emergency Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, Front Pedestrian Braking, Following Distance Indicator and IntelliBeam. Read the vehicle Owner’s Manual for more important feature limitations and information.

  • Vehicle user interface is a product of Google™ and its terms and privacy statements apply. Requires the Android Auto app on Google Play and a compatible Android™ smartphone. Data plan rates apply. You can check which smartphones are compatible at g.co/androidauto/requirements. Android Auto is a trademark of Google LLC.

  • Vehicle user interface is a product of Apple® and its terms and privacy statements apply.  Requires compatible iPhone® and data plan rates apply.  Apple CarPlay is a trademark of Apple Inc.  Siri, iPhone and Apple Music are trademarks for Apple Inc, registered in the U.S. and other countries.

  • Read the vehicle Owner’s Manual for important feature limitations and information.

  • With rear seats folded. Cargo and load capacity limited by weight and distribution.

  • Vehicle user interface is a product of Google™ and its terms and privacy statements apply. Requires the Android Auto app on Google Play and a compatible Android™ smartphone. Data plan rates apply. You can check which smartphones are compatible at g.co/androidauto/requirements. Android Auto is a trademark of Google LLC.

  • The system wirelessly charges one compatible mobile device. Some phones have built-in wireless charging technology and others require a special adapter/back cover. To check for phone or other device compatibility, click here or consult your carrier.

  • EPA estimated MPG 18 city/26 highway FWD.

  • Requires available Trailering Package. Before you buy a vehicle or use it for trailering, carefully review the trailering section of the Owner’s Manual. The weight of passengers, cargo and options or accessories may reduce the amount you can tow.

  • Vehicle user interface is a product of Google™ and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android™-compatible smartphone running Android 5.0 or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.

  • Bose® is a registered trademark of the Bose Corporation in the U.S. and other countries.

  • EPA estimated FWD model.

  • Before you buy a vehicle or use it for trailering, carefully review the trailering section of the Owner’s Manual. The weight of passengers, cargo and options or accessories may reduce the amount you can tow.

  • MUST BE A CURRENT OWNER OF A 2007 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE OR A CURRENT LESSEE OF A 2016 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE THROUGH GM FINANCIAL FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease, special finance and some other offers. Take new retail delivery by 5/3/21.
    NCAA and Final Four are trademarks of the National Collegiate Athletic Association.

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