History & Heritage of Buick | 1961-1980

HISTORY OF BUICK

1961 – 1980

1961: Latin for “invincible,” the Invicta becomes the centerpiece of Buick’s very first performance line.

1961 – 1980

1961: The Skylark nameplate returns mid-year with a total of 12,683 units produced.

1961 – 1980

1963: Bill Mitchell’s masterpiece, the Riviera, becomes its own model. Some 40,000 units are produced.

1961 – 1980

1965: The Wildcat distinguishes itself from the LeSabre pack with its die-cast grille and bright fender vents.

1961 – 1980

1970: Buick drivers discover a world of options with high-performance package for the Gran Sport — the GSX.

1961 – 1980

1976: Leading the way, a Buick Century was the pace car for the Indy 500 in 1976.

1961 – 1980

1978: Buick introduces a turbo-charged 3.8L V6 — the Turbo Regal Sport Coupe.

HISTORY & HERITAGE

Discover the vehicles and artifacts that make up a Century of GM innovation. View a complete listing of the people who have shaped our past and our present.

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MORE BUICK HISTORY


1941 - 1960
1941 - 1960
1981 - PRESENT
1981 - PRESENT

* The Manufacturer’s Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Buick vehicles’ destination freight charges.

  • The Manufacturer’s Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Buick vehicles’ destination freight charges.

  • Service varies with conditions and location. Requires active service plan and paid AT&T® data plan. See onstar.com for details and limitations. Vehicle must be on or in accessory position for Wi-Fi® to function.

  • Functionality varies by model. Full functionality requires compatible Bluetooth® and smartphone, and USB connectivity for some devices.

  • Already a SiriusXM Subscriber?


    Call 1-855-236-9236 when you get your new vehicle so SiriusXM can add it to your account. SiriusXM will also take care of cancelling the service on your old vehicle (if you no longer have it) and can move any unused service credits to your new one. (Certain restrictions apply for Lifetime plans. Ask Listener Care for details.) Be sure to have your new Radio ID or VIN available when you call.


    *Trial length and service availability may vary by model, model year or trim.

  • EPA-estimated.

  • Map coverage available in the U.S., Puerto Rico and Canada.

  • The system wirelessly charges one compatible mobile device. Some phones have built-in wireless charging technology and others require a special adapter/back cover. To check for phone or other device compatibility, click here or consult your carrier.

  • Read the vehicle Owner’s Manual for important feature limitations and information.

  • Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.SaferCar.gov).

  • Vehicle user interface is a product of Apple and its terms and privacy statements apply.  Requires compatible iPhone and data plan rates apply.  Apple CarPlay is a trademark of Apple Inc.  Siri, iPhone and Apple Music are trademarks for Apple Inc, registered in the U.S. and other countries.

  • Vehicle user interface is a product of Google™ and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android™-compatible smartphone running Android 5.0 Lollipop or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.

  • Vehicle user interfaces are products of Apple and Google and their terms and privacy statements apply. Requires compatible smartphone and data plan rates apply. Apple CarPlay is a trademark of Apple Inc. Siri, iPhone and iTunes are trademarks of Apple Inc, registered in the U.S. and other countries. Android and Android Auto are trademarks of Google Inc.

  • Read the vehicle’s owner’s manual for important feature limitations and information.

  • Excludes 1SV model. Not available with leases and some other offers. Take delivery by 2/28/18. See dealer for details.

  • Excludes 1SV model. MUST BE A CURRENT OWNER OF A 2005 MODEL YEAR OR NEWER NON-GM VEHICLE FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Offer includes purchase allowance and price reduction below MSRP. Not available with special finance, lease and some other offers. Take retail delivery by 12/2/19. See participating dealer for details.

  • Excludes 1SV model. MUST BE A CURRENT OWNER OF A 2005 MODEL YEAR OR NEWER NON-GM VEHICLE FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Offer includes purchase allowance and price reduction below MSRP. Not available with special finance, lease and some other offers. Take retail delivery by 1/2/20. See participating dealer for details.

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