COURTSIDE WITH THE BUICK IN-VEHICLE APP

Buick’s NCAA® March Madness® In-Vehicle App,1 available in properly equipped vehicles with a data plan, expands its immersive tournament action coverage this year with the addition of full tip-off-to-buzzer coverage of the NCAA® Women’s Basketball Tournament.

Far too many great moments in women’s sports go unwitnessed. As a proud sponsor of the NCAA®, Buick recognizes and celebrates the greatness of all athletes. However, while over 40% of athletes are women, they get less than 10% of the media coverage.

This year, Buick is proud to launch See Her Greatness—our commitment to increase women’s visibility in sports by encouraging viewership, supporting initiatives that drive equity and creating platforms for women to have meaningful conversations about the issues that face them. This effort is coming to life on several fronts, and we invite you to learn more at buick.com/SeeHerGreatness.

One of the important ways we’re putting our mission into action—and into our vehicles–this year is with the available Buick NCAA® March Madness® In-Vehicle App.1

This year, the available Buick NCAA® March Madness® In-Vehicle App1 gets you courtside for all the tournament action—with live coverage of the Women’s Basketball Tournament from pregame to buzzer and Selection Sunday® to the Final Four™—as well as full coverage of the Men’s Basketball Tournament.

So even when you can’t see her greatness, you can hear her greatness wherever you’re headed.

GET IN THE GAME WHENEVER YOU’RE IN YOUR BUICK
The app, which was first introduced to Buick infotainment screens in 2018, will continue to provide an all-access pass to the tournament with live game coverage and highlights—from the First Four® all the way to the championship game.

But for 2022 and beyond, fans can follow every minute of the women’s games, too, in properly equipped Buick vehicles with a data plan.

Featuring live audio streams, real-time scoring updates, upcoming schedules and more, this app is a great way to enjoy both the women’s and men’s tournaments.

The March Madness® app is automatically installed on properly equipped vehicles and can be activated from an icon on the Buick Infotainment System2 screen as long as the vehicle has an active data plan. The app preloads to properly equipped Buick vehicles just prior to the tournament start and goes live when the first games tip off.

GET IN THE GAME WHENEVER YOU’RE IN YOUR BUICK

The app, which was first introduced to Buick infotainment screens in 2018, will continue to provide an all-access pass to the tournament with live game coverage and highlights—from the First Four® all the way to the championship game.

But for 2022 and beyond, fans can follow every minute of the women’s games, too, in properly equipped Buick vehicles with a data plan.

Featuring live audio streams, real-time scoring updates, upcoming schedules and more, this app is a great way to enjoy both the women’s and men’s tournaments.

The March Madness® app is automatically installed on properly equipped vehicles and can be activated from an icon on the Buick Infotainment System2 screen as long as the vehicle has an active data plan. The app preloads to properly equipped Buick vehicles just prior to the tournament start and goes live when the first games tip off.

 FOUR TABS PROVIDE LISTENERS WITH ALL THINGS TOURNAMENT-RELATED:


Live

LIVE TAB

Hear active games streaming live from the court. Listen to coverage of your favorite team or flip between ongoing games using arrows on the screen. This tab also displays game time, a scoreboard and the current round of the tournament. (If you push “pause,” real-time coverage will resume when you start up again.)

Highlights

HIGHLIGHTS TAB

Experience audio highlights from all active games in this “March Madness mix” that helps you keep an ear on the tournament’s best moments without having to switch between games.

Schedule

SCHEDULE TAB

Find out which games are scheduled for the current day in chronological order. (This tab can’t be accessed while the vehicle is in Drive.)

Scores

SCORES TAB

Catch up on the day’s scores, including recent finals, on this screen that’s organized by round. (This tab can’t be accessed while in Drive.)

TIP-OFF TIME: START USING THE APP


FOLLOW THESE STEPS TO BEGIN USING THE APP:


  1. Make sure your vehicle is in Park and swipe the infotainment screen to find the NCAA® icon. (It may be on the second or third icon screens.)

  2. Accept the Terms and Conditions upon first use.

  3. Find the tab you’d like to access (Live, Highlights, Schedule or Scores) and enjoy the special content!

The NCAA® app requires an active data plan, and it is available to Buick owners with properly equipped 2017 model year-and-newer app-capable vehicles.

If your Buick does not currently have an active in-vehicle data plan, you will receive an alert that allows you to purchase more data by simply pushing the blue OnStar® button.

  1. Available on select 2017 model year and newer Buick vehicles with compatible hardware. Additional data plan rates may apply. Third-party trademarks are the property of their respective third-party owners and are used under agreement. Requires active service plan and paid AT&T® vehicle data plan or compatible device with 3G/4G LTE tethering data plan. See onstar.com for details and limitations.

  2. Functionality varies by model. Full functionality requires compatible Bluetooth® and smartphone, and USB connectivity for some devices. 

NCAA, First Four and March Madness are registered trademarks of the National Collegiate Athletic Association.

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